Buyers may ask AI for companies like yours—or compare you with names they already know. We show you what AI says at both moments and improve the information shaping those answers.
Forrester and Gartner asked different B2B buyer samples different questions. These figures describe their surveyed buyers, not every market.
Are you present when buyers discover options—and accurately represented when they decide between them?
Someone might first ask an assistant for recommendations. Or they might arrive with names from Google, LinkedIn, a referral, or an event, and ask an assistant which firm is the best fit. Each moment needs a different test.
The buyer asks for providers in a category or market. We examine which firms are surfaced, which sources are used, and where you are missing.
Question: Are you in the answer?
The buyer already has names. We examine how AI describes your fit, fees, expertise, and evidence beside named alternatives.
Question: Is the comparison accurate?
If your team has started checking AI answers, these are the two questions to answer before deciding what to change.
When someone asks for businesses like yours, are you among the options?
When someone compares you with named competitors, is the answer accurate and convincing?
Start with the question you cannot answer confidently today. Each option opens a focused page explaining the work, what you receive, and the next step.
AI Visibility Sprint looks at the companies AI names when buyers ask for providers in your category, service, or market.
AI Buyer Readiness Sprint looks at what AI tells buyers when they compare you directly with other companies.
Read the original research and updates informing how we think about AI-assisted buying.
G2 surveyed B2B software buyers on AI research and how recommendations changed their choices.
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45% used GenAI in a recent purchase; 69% preferred to validate AI insights with sales reps.
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94% of surveyed B2B tech buyers who used AI checked its answers at least sometimes.
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Software buyers then test proof, pricing, security and implementation before committing.
View original report ↗
Google describes website controls and performance insights for its AI search features.
Read original update ↗Survey findings reflect the buyers studied; software buyer results do not describe every industry.
Now we’re applying that experience to the questions buyers ask AI before they contact a business.
We combine buyer research, competitive analysis, content clarity, and hands-on website changes. The work is led by Davor Dimeski and shaped around the specific products, services, and alternatives your buyers consider.
💡 Whether you have questions, ideas, or are simply curious about how we can work together, I’m just a message away.