Mollers - Omega 3
www.mollers.mk
# challenge
Fresh, user-friendly design that reflects the brand.
Their existing website, while informative, required a modern redesign to better showcase their products and engage their audience.
Our goal was to revamp Moller’s website with a fresh, user-friendly design that reflects the brand’s commitment to health and quality. Key objectives included:
- Improve overall user experience (UX) for both desktop and mobile visitors.
- Highlight Moller’s product offerings and benefits clearly.
- Enhance site navigation and accessibility.
- Incorporate a clean, contemporary design aligned with Moller’s brand identity.
# our approach
Discovery Phase.
We conducted a thorough analysis of Moller’s existing website, identifying pain points and opportunities for improvement. This phase included stakeholder interviews and competitor research to inform our strategy.
# design phase
Using Figma, we crafted a new design concept focusing on simplicity and clarity. Our team collaborated closely with Moller's to ensure the design aligned with their vision and brand guidelines.
# development phase
We prioritized responsive design principles to ensure optimal performance across various devices, including desktops, tablets, and smartphones. This approach aimed to provide a seamless and consistent user experience regardless of the device used to access the website.
To elevate the user experience and enhance product understanding, we integrated a Video Ask feature powered by AI. This innovative tool allowed visitors to engage with interactive video content that explained Moller's products in-depth.
OUTCOMES
# results & conclusion
User-centric platform that drives engagement.
The redesigned Moller’s website has been met with positive feedback from both customers and stakeholders. Key achievements include:
- Improved User Engagement: The new design has led to increased time spent on the website and reduced bounce rates.
- Enhanced Brand Perception: Moller’s now has a modern, professional online presence that reflects their brand values.
- Increased Conversions: Clear CTAs and improved product showcases have contributed to higher conversion rates.
Through strategic planning, thoughtful design, and meticulous development, we successfully transformed Moller’s website into a user-centric platform that drives engagement and supports business goals. The collaboration with Moller’s team was instrumental in achieving these results, and we look forward to continuing our partnership in further optimizing their online presence.
