Simple idea into a thriving local business. 💡
![](https://davordimeski.com/wp-content/uploads/2024/06/1704799005833-1024x576.jpg)
I’m in Sal, an island in Cape Verde.
🌴 For a 10-minute swim with 🦈 baby sharks, I rented these semi-ugly fake Crocs for 4€. They weren’t even clean from a previous customer nor my exact number.
The locals here have a smart setup. With around 10 people in each of the three daily tour groups, they’re making $60 every half hour by renting out swimming shoes. 💰 The prices vary, and tourists usually come with flip flops or sneakers, making the demand for these makeshift Crocs quite high.
![](https://davordimeski.com/wp-content/uploads/2024/06/IMG_8762-768x1024.jpeg)
![](https://davordimeski.com/wp-content/uploads/2024/06/sal-lemon-shark-bay-and-pedra-de-lume-salt-lakes-tour-1419769-1024x683.webp)
The idea for a local business
What caught my attention is how they’ve turned a simple idea into a thriving local business. 💡 The average monthly salary for locals is $130-$150, and this venture seems to be bringing in good money. It’s a testament to creating a model that caters to a consistently “hungry crowd” (by the book of Alex Hormozi – “$100M Offers”) —people who’d rather pay $2 to rent shoes for a one-time use than buy them.